Time magazine - No Depression?

The financial crisis has produced no shortage of news media references to the Great Depression. Reuters News has a slideshow this week, for example, called “Ghosts of 1929.” All the talk of Dustbowl Okies and Folkies has spurred its share of stories comparing that era to 2008, including this Reuters story by yours truly.

Harvard historian Niall Ferguson contributes the latest entry in the latest edition of Time magazine, which the magazine teases on its cover with the headline, “No, this isn’t Depression 2.0. How history can help us avoid it.” The story is a must-read for anyone who remotely cares about history and money.

But… is Time having its breadline and eating it too? We ask because the headline on the cover that teases Ferguson’s article tells us it’s not the Depression — just beneath a full-cover image of the urban poor in a breadline circa 1930-something. The big headline on the page reads: “The New Hard Times.” Maybe — but not yet.

On a separate note, and speaking of soup, Campbell Soup Co said in September that it would expand its soup plant in Maxton, North Carolina, allowing it to make a line for making ready-to-serve soups and carton-packaged broths. We’re not sayin’… we’re just sayin’.